Sora
OpenAI's text-to-video generation model.
Best for text-to-video experiments when you can get access and the clip can be short.
Our take
Sora is a generation model, not a production department. Access, length, and what you are allowed to publish have all moved around. Try it for a concept. Do not plan a campaign on it until your own account can export the shot you need.
What to use it for
Video from text
A prompt can produce a scene. Continuity across shots is the part to test, not the demo reel.
Composition
You can describe a shot. You cannot art-direct it like a filmed scene.
Camera
Motion prompts help. They do not replace a storyboard.
Check before you pay
- Availability depends on region, plan, and whatever OpenAI is shipping this month.
- Watermarks and commercial rights need a look at the current help page before you publish.
How to decide
Run Sora on a few of your own tasks and compare the result with one alternative before you pay. Check how your data is handled, estimate a realistic month, and keep a person responsible for the output. The 5-question framework is the longer version of that test, and the safe-use checklist covers privacy and accuracy.
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